Date: Thursday, July 2
Time: 1PM Central
Video is the fastest growing sector on the internet. Google, Facebook, and Instagram give priority to video. With 76% of marketers reporting that video has helped increase their sales, its impact can’t be ignored. Video holds a ton of potential for interaction, engagement, and shares.
Webinar attendees will come away with a clear plan and actionable steps to develop video content.
Topics Include:
- What is your online video strategy?
- Content: What kinds of videos can you be making?
- Basic equipment needs
- Basic shooting tips: interviews, on-camera tips, lighting, sound
- Shooting B-roll
- Organizing your story – order, how to begin, how to end, how to hold your viewer’s attention, adding impact, emotion
- Editing - software recommendations, music, stock footage
- Marketing your video!
Upcoming Webinar: How To Be Helpful In The New Need State Of Your Community
Date: Thursday, July 9
Time: 1PM Central
In these unprecedented circumstances, destination marketing organizations stand as the brand of the city they serve. and the vitality of the city will depend on the actions they take in the weeks and months to follow.
- How can you become available to the communities you live in/work in/do business in?
- How does your brand, your business and your community overlap What action can you take to help?
By proactively practicing outreach to the tourism and business community, DMO's and travel brands can build goodwill and affinity during these challenging times. The result is a reinforced sense that your organization adds significant value to the business community and public at large. These efforts will help position your organization as an important asset to the community. It is also likely to establish a renewed connection with business leaders that will advocate for your organization in the future.
