Boldly inviting people to vacation in Kansas. That is the premise of the Kansas Tourism spring marketing campaign that will be launching later this month. I really like the sense of being bold and confident in our ask. And I like purposely asking potential visitors to plan their vacation intentionally in our state. This spring campaign will consist of broadcast and digital marketing in these 10 markets: Ames/Des Moines, Dallas, Denver, Kansas City, Oklahoma City, Omaha, Lincoln, Topeka, Tulsa, and Wichita and will run approximately mid-April through mid-June. We are excited for this campaign and how it will positively inspire new visitors to the state.
I hope you will join us on the April 12th Huddle to hear about some “Good Things Happening in Kansas”. All the details are below in this newsletter. This Huddle will be a great time to learn more about several events and projects that are important to our industry.
One of those events we will talk about during the Huddle is National Travel and Tourism Week, May 7-13, 2023. NTTW is always the first full week in May and is a time set aside to celebrate the positive impacts that tourism has on the economy of the state and on local communities. This week is the perfect opportunity for you to share why tourism matters with your community leaders and residents. I hope you will join the Huddle on April 12 to find about ways you can celebrate the 2023 NTTW.
I hope you are all doing a much better job than I am of getting my yard ready this Spring. Enjoy your time outside and I hope you get to take in a few beautiful Kansas sunsets.