January Newsletter

Welcome to 2023. Just like most of you, I enjoy the beginning of a new year and use it as an opportunity to reset and refocus my energies. 

Over the past couple of years, I have shared in this newsletter what I have chosen as my word of the year. Each January, I choose a word that embraces something I want to focus on in both my personal and professional life. I write each year’s word on a large board just above the monitor in my office to daily remind me of what I am challenging myself to work on that year. My word for 2022 was Fortitude. This word was my reminder to courageously face challenges with determination, tenacity, grit, and moxie.  And there were several times throughout 2022 when fortitude was required.  

My word for 2023 is Simplify. This word really has two different meanings to me. My first meaning of Simplify is to not make things harder than they need to be. I will admit, I can be the queen of spending way too much time thinking about how to start a project, or doing something in 5 steps when it could have been done effectively in 3, or giving an answer in a paragraph when it only needed a sentence. Instead, I want to focus on being effective and efficient in the simplest manner possible. My second meaning of Simplify is to eliminate unnecessary objects and clutter so that the important things can shine. This can include anything from cleaning out a closet full of items that I will never wear so I can actually enjoy the clothes I like, to organizing the piles of paper that constantly adorn my desk. I want to stop losing sight of what I should be focusing on because it is shrouded by the unimportant.   

Yes, I realize this year’s word is going to be challenging for me. I like to overthink things, and I typically use way too many words, and I like to keep every piece of paper that I possibly can because I may need it someday. But….I am aspiring to have the Fortitude to Simplify. And I hope in doing so, I can help make the Kansas Tourism Office more effective and successful.   

I love it when you share your Word of the Year with me. Send it to Bridgette.Jobe@KS.gov and we can keep each other accountable. 

I am confident this is going to be a significant year for the tourism industry and can’t wait to see the great things we are going to do together. 

To The Stars.    

2023 Kansas Travel Guide

2023 Official Kansas Travel Guide

Thanks for being patient while we changed fulfillment vendors! You can now order boxes of travel guides, byways guides and state maps to distribute for FREE through the Extranet.  If you need access contact Kelli or if you need a reminder on how to order click here.

2024 Official Kansas Travel Guide

It's that time again! Would you like the ability to reach thousands of people about your destination or business for a mere $80? Be sure to purchase a listing in the 2024 Kansas Travel Guide. You can find details about how to purchase your listing here or contact Andrea Etzel.


  • EARLY BIRD – January – February 28
  • GENERAL – March 1 – March 31
  • INVOICES SENT – After April 1


  • EARLY BIRD - $80, Standard & $120, Highlighted
  • GENERAL - $100, Standard & $140, Highlighted

Tourism Industry Huddle

Join us for the January tourism industry huddle on Wednesday, Jan 11 at 1:00 PM. 

Date:  Wednesday, January 11, 2023
Time:  1:00 PM

Join Zoom Meeting: https://us02web.zoom.us/j/85474776505?pwd=UEpxK210NEJTb0k2Vjk3R2tpV2lzUT09

Meeting ID: 854 7477 6505
Passcode: pAFG37
One tap mobile
+17193594580,,85474776505#,,,,*244332# US
+12532050468,,85474776505#,,,,*244332# US

Grant Opportunities

Start your new year by applying for grant opportunities available in 2023.  Here are a few resources from Kansas Tourism and from some of our partners to get you started!

Kansas Tourism Regions


Have you connected with your local tourism marketing region yet? 

Kansas Tourism has made it a priority to market the state regionally as visitors respond well to this approach. In Kansas there are six tourism regions, and each region has an organization that represents their members. By being a part of your regional organization, you have access to additional marketing and advertising opportunities. Kansas Tourism depends heavily on these regional organizations to help direct our marketing efforts. If you are not sure what region you are in, or how to get in contact with them, reach out to Kelli Orender and she can help you get to the correct person.  
Education Resources


Articles & Research

  • 4 Ways DMOs and EDOs can Collaborate to Attract Talent
  • 5 Reasons to Embrace Destination Marketing Research
  • E-Tourism Summit eSessions
  • Exploring Gaps Between Traveler Expectations & Industry Perceptions
  • Gen Z Habits Disrupting the Travel Industry
  • Reaching the Next Generation of Travelers
  • State of Travel 2022
  • Time for DMOcracy
  • Top 10 Skift Research Reports in 2022
  • What to Expect When Traveling in 2023
  • Why Short-Form Video Is the Future of Social Travel Marketing
Dates to Remember


  • Wednesday, Jan 11 - Virtual Huddle
  • Monday, Jan 16 - State Offices Closed
  • Sunday, Jan 29 - Kansas Day


  • Friday, Feb 3 - Governor's Council Mtg
  • Wednesday, Feb 8 - Destination Statehouse


  • Wed, March 8 - Virtual Huddle
  • Thurs, March 30 - Global Meetings Industry Day

For a full list of industry events click here.

We are continuously getting new and renewing Kansas Agritourism businesses that we'd love for you to explore and highlight in your own communities! For more information on the Kansas Agritourism Program, please contact Kelsey Tully.

New & Renewing in December 2022

Black Dogs Farm Garland
Cedar Valley Forest DeSoto
Flying 5A Ranch/Champ & Company Concordia
KanRocks Recreation Fort Scott
Prairie Fire at Rock Hollow Farm Fort Scott
The Roost Ellis
Washington Creek Lavender Lawrence
Whispering Elm Farm Paola
Wild Rye KC Ranch Olathe
Windy Knoll Tree Farm Derby
Stay Connected
Kansas - To The Stars