I love the month of September. And it is not just because it is my birthday month – yes, I am turning 29 once again! It is more that September always brings me a desire for reflection and a sense of new beginnings. My grandkids are starting a new school year, the days are getting shorter, and the air just feels different. I will inevitably spend some time reflecting on what I HAVE accomplished and what I have NOT accomplished in the past year and will then set new goals and dream up new ways to carry out our mission of marketing Kansas to travelers.
One of the things I have learned from working in the tourism industry is the importance of setting goals and trying new things. And the value of setting the bar high – so high, that sometimes it is not feasible to achieve. A wise person once told me that if I had not failed at something in the past month, I was probably not trying my best. That was a novel thought to me. I had thought doing my best always equated to success. But what I have learned is what success often means is to intentionally keep getting better….to keep moving strategically in the right direction. Success means expanding, growing, learning, and yes, sometimes failing. But then taking that failure and again expanding, growing, and learning. I think I may have just summed up our state motto and the inspiration behind our marketing campaign….To The Stars.
So, I encourage you to take some time this month to stop and reflect on all your recent projects. Celebrate those successes – shout them out loudly. And learn from those projects that did not go as well as planned. Keep moving….keep getting better. Always remember, we are cheering you on from the Kansas Tourism office.
Have a wonderful September. I cannot wait to see you all at the Kansas Tourism Conference in Wichita. And don’t forget the pre-conference Rural Summit that is being held on Monday morning before the conference begins. These are separate registrations, and both well worth your time.
To The Stars, my friends. To The Stars.