Welcome to 2022. I hope that each of you had an enjoyable and relaxing holiday season.
For many years now, I have chosen a word of the year…in fact, several of you have reached out recently asking what my word is for 2022. I am amazed how many times throughout the year that my chosen word becomes relevant in various situations. My 2020 word of the year was Pivot, and we all knew how much we all pivoted that year. My 2021 word was Perspective, and there were countless times this past year that I was reminded the value of looking at a situation from another’s perspective.
Choosing 2022’s word was a challenge. I narrowed it down to several words a couple weeks ago and then spent some time over the holidays thinking about each one of those words; how they each related to where I am at in my life right now, both professionally and personally, and what I need to focus on to make this next year successful. I realized that 2021 was a year of great change and I ended the year feeling a bit drained. At Kansas Tourism we made massive changes as we moved the entire team to Commerce, added new team members, unveiled the new TravelKS.com, and made countless other improvements and changes to our various programs. All these changes were very positive and I was thrilled to be a part of them, but change can also be exhausting at times.
After much deliberation, I finally settled on my word for this year. It is something I want to work on to increase in my life. My 2022 word of the year is Fortitude. The definition of fortitude is having the mental and emotional ability to courageously face challenges. It is courage, determination, tenacity, grit and moxie all mixed together. It is the opposite of laziness, apathy or fear. It is doing what needs to be done even when I don’t want to. It is taking care of business.
As we are all entering a new year and continue to adjust to the new challenges of the tourism industry, my hope for you is Fortitude. I wish for you the fortitude to keep moving ahead, to keep seeking new and improved ways of marketing your community or business, and to keep finding new ways to enhance your visitor’s experiences.
If you also choose a word of the year, I would love to hear your word for 2022. You can share it with me at Bridgette.Jobe@KS.gov.
I wish you a thriving 2022 filled with Fortitude.