Welcome to 2021. I am not sure if I have ever entered a new year with such hope and anticipation for the future. As difficult as 2020 was for our industry, I also had the benefit of witnessing great examples of growth and development. I believe 2021 is going to be a great year.
For many years, each January I have chosen a word of the year that helps me define an area that I want to focus on for the next 12 months in both my personal and professional life. It is surprising how often that word will come to mind throughout the year. I found choosing a word for 2021 was more difficult than previous years, maybe just too much that I need to work on coming off the difficult year we had in 2020. But I did finally commit to a word and wanted to share with you.
My word for 2021 is Perspective. And to me, the word perspective has two closely related, yet significantly different meanings. First, perspective means actively finding a way of looking at a challenge from a new angle. Usually I approach a challenge like it is a giant bolder that I just need to get through. And like a bulldozer, I just keep banging up against it over and over. In 2021, I want to consciously step back, adjust my angle, and I might just be able to see a better way around it. The second definition I have for perspective is having the capacity of viewing a situation from someone else’s point of view. And that is hard. I typically view a situation through my own knowledge and experiences, and it will take conscious work to step back and allow myself to be open enough to view through someone else’s eyes.
2020 has left the Kansas Tourism Industry with many challenges. Each of you are faced with giant boulders in front of you. As I write this, I am sitting here looking at a couple big ones on my desk also. My perspective that I choose is going to be key for 2021, whether it is pushing myself to view a challenge from a different vantage point or reminding myself to look at a situation through diverse eyes. I hope that you will join me in doing so, as we move forward in the next few months.
Kansas Tourism has some exciting plans for 2021, that we will be sharing with you throughout the year. I look forward to working with each of you as we tell the great story of Kansas.
So, what is your word for 2021? I would love to hear.