• Engage with those across the industry on key dates throughout the holiday season.  Download the U.S. Travel Association "Let's Go There, Together" editorial calendar.
• Don't forget to update your Winter Events and Attractions on TravelKS.com.  Many travel writers are looking for story ideas right now.  If you need information on how to do this contact Kelli.
• Governor Laura Kelly has announced the new Kansas Main Street Affiliate Community Program. Now, Kansas communities not involved fully with Main Street will still be able to enjoy significant benefits. Read the press release here.
• Did you see that Kansas has another quarter in circulation? The U.S. Mint recently released the quarter featuring the Tallgrass Prairie National Preserve.

• Did you miss a previous Travel Talk?  No worries....click here. 
• For more resources check out our Industry page. 

Date:  Wednesday, November 18, 1-2 p.m.

Speaker & Topic:  An election review from TIAK and more TBA!

Zoom Info:  https://ksoutdoors.zoom.us/j/93430145366

Every day, people and businesses rely more and more on digital platforms to do every thing from manage employees to reach new markets and customers. But the dichotomy of humanizing your brand in an increasingly online world can be a challenge. Especially in 2020, it's all about human connection! In this webinar, we'll talk about ways you can humanize your brand, with a particular focus on social media, and some of the obstacles and benefits you can expect along the way.

In this session, we explain what 'search engine optimization' means, and present an overview of a successful SEO strategy. We provide a foundational understanding of various factors that affect SEO, including: onsite (technical), offsite (public relations, list building, Google Maps, Youtube). We'll guide you in how to audit your current website's status with Google and explain which tools are the best to use to track and monitor growth. For those who have outsourced SEO we'll give you the questions to ask and the tools to use to either bring SEO in house or be able to better monitor your vendor.

This Travel Talk Lite is sponsored by Harvest Hosts.