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Sponsored by Kansas Tourism Division and TIAK
Date: Wednesday, July 29, 1-2 p.m.
Topic: TBA
We're highlighting good news and great ideas from around Kansas. If you see something that impresses you, send it to Kelli.Hilliard@ks.gov.
Stop Sending Newsletters: The Secret to eMail Marketing Success For Tourism
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Date: Thursday, July 23
Time: 1PM Central
CVBs, DMOs, hotels, attractions, airports…everyone knows email marketing is important. In fact, McKinsey indicates that email marketing is 4,300% more effective that social media. Most travel and tourism businesses are not seeing returns like this, though, and it's because they are relying on newsletter to build conversions. In this webinar you'll learn how to shift your email strategy beyond newsletters to a sophisticated, personalized tactic that will earn you up to $43 for every dollar invested.
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Date: Thursday, July 30
Time: 1PM Central
LinkedIn Ads feature the best B2B targeting on the planet, at massive scale, but they're unapologetically expensive which means that any inefficiency punishes the marketer. AJ Wilcox will show you how to reach your ideal target audience, both for ideal reach, and affordability!