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Sponsored by Kansas Tourism Division and TIAK
Date: Wednesday, July 15, 1-2 p.m.
We're highlighting good news and great ideas from around Kansas. If you see something that impresses you, send it to Kelli.Hilliard@ks.gov.
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Date: Thursday, July 16
Time: 1PM Central
Market downturns are especially hard on tourism businesses, but their recoveries are an opportunity to win travelers back. In this session you'll learn about what's worked in the past, what's unique about this market turnaround and how you can effectively re-introduce your brand to the world.
Marketing today has no shortage of opportunities that are all pulling for our budgets, but the best marketers are able to select the right tactics for their brands. In this session, you'll learn how some of the smartest tourism brands allocate their time and money, and how you can apply that to your own marketing strategy.
Stop Sending Newsletters: The Secret to eMail Marketing Success For Tourism
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Date: Thursday, July 23
Time: 1PM Central
CVBs, DMOs, hotels, attractions, airports…everyone knows email marketing is important. In fact, McKinsey indicates that email marketing is 4,300% more effective that social media. Most travel and tourism businesses are not seeing returns like this, though, and it's because they are relying on newsletter to build conversions. In this webinar you'll learn how to shift your email strategy beyond newsletters to a sophisticated, personalized tactic that will earn you up to $43 for every dollar invested.