Smaller budgets can still have massive impact.
How agile DMOs use UGC to amplify their destination
Everybody loves an ambitious marketing campaign dripping with inspiration and humour and long, dramatic drone shots. Sound expensive? It is. For small destination marketing organizations (DMOs), it’s also mostly unrealistic.
Most DMOs are stretched thin. It’s admirable; employees who work at small DMOs are inspiring characters who flex their creative muscles in ways we never see coming, and they often end up producing inventive campaigns on a skeleton budget.
In this eBook, we share tips on how your destination can make the most out of your marketing budget with the help of UGC.
Get ready to find out:
- 👍 How other small DMOs with restricted budgets showcase their destinations from around North America
- 💪 How to source content quickly, without leaving your desk
- 🧐 How to get rights to images and videos you can use for website, social or event print content
Get the ebook now to learn more!
