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Hello!
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Back by popular demand, here's our content planning calendar for 2022!
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We've put together this handy template to help you be successful. In it, you'll find fields for your editorial, social and advertising placements. You'll also find fields for visual content and image credit, since we know visuals can affect so many other facets of a project.
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Instead of waiting until it's too late, you'll be able to plan ahead, source the best visual content possible and focus your attention on other tasks. You'll also be able to share your calendar with third-parties so everyone from inside your DMO to journalists can see what's coming down the pipeline. And, finally, you'll be able to get more done and be more successful with your content efforts overall.
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We hope this calendar helps you keep your content on track!
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The CrowdRiff team
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How to Use This Spreadsheet:
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1. If you're signed into your Google account, under "File" click "make a copy." If you don't have a Google account, under "File" click "Download" and choose the Microsoft Excel option.
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2. The monthly views include holidays (International with a focus on the U.S.), a few key events for destination marketers. You can use these prompts to promote your destination and its local businesses and sights, or engage in the greater travel community. The daily view allows you to get granular with planning, scheduling and strategizing. Feel free to adjust the calendar to your own personal preference! For example, if an agency runs your paid ad spending, you can remove colums N-R in the daily views.
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3. Fill out the details on the daily view and read through the notes for tips, tricks and tactics with your content planning.
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4. You can pull data from the monthly view to the daily view using this simple formula.
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5. Email me your thoughts at kerri.moore@crowdriff.com! I'd love to hear how I can make this calendar a better, more efficient tool for you or your team.
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